Betway selects Saatchi & Saatchi as lead creative agency
Saatchi & Saatchi work towards major campaign
Betway has announced the appointment of Saatchi & Saatchi London as their new lead creative agency.
Anthony Werkman, CEO, Betway commented: “As our industry and consumer behaviours change, sport remains a social currency around the world. We’re excited to work with Saatchi & Saatchi on exploring new creative ways to connect with today’s consumers while developing the next phase of our business.
Saatchi & Saatchi will be working towards a crucial global campaign launch and regional roll out in 2019, driving Betway’s growth into new markets worldwide.
Sam Hawkey, COO, Saatchi & Saatchi, added: “Betway is a business on a strong growth trajectory and we’re delighted be to working with them on the brand’s creative evolution both here in the U.K. and beyond. This ambition for their business and brand coupled with their appetite for great creative work means we can’t wait to get stuck in!”
The creative work will be released all over the UK, Ireland, Italy, Germany, Belgium and Spain and will encompass TV, Out of Home, Radio, Press and Digital, with a global marketing spend of over €100m.
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