Betway lands partnership deal with Cricket West Indies
Cricket West Indies become the first cricket team to be sponsored by Betway
Betway has signed an agreement to become the official betting partner of Cricket West Indies (CWI) – its first sponsorship in cricket.
The news comes just weeks after Betway announced shirt sponsorship deals for La Liga trio Levante U.D, Deportivo Alaves and C.D Leganes ahead of the upcoming Spanish season.
This cricket deal will entail Betway’s branding at all Windies international Home Series matches.
Betway’s Anthony Werkman, said: “We are delighted to have partnered with Cricket West Indies – a passionate and world-renowned nation – as we make our first steps into the world of cricket.
“We are committed to partnering with a wide-range of sports and are sure that this partnership will prove to be a successful one. We are really looking forward to all the action.”
The leading online operator will also be at an advantage through branding on the CWI website and on its social media channels until the end of the 2019 season as it continues to invest in international sports.
CWI’s Commercial and Marketing Director, Dominic Warne, added: “We are really pleased to announce this partnership with Betway, such is their profile and international customer base.
“This new partnership will enable further investment in our cricket programmes at every level, including the education of professional cricketers as they build their careers at home in the Caribbean and on the global stage.”
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