Mar 12 / 2018
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Better Collective Secures Footing in Nordic Region

Better Collective acquires Premium Administration OU

Better Collective has further secured its position in the Nordic region due to the acquisition of Finnish affiliate, Premium Administration OU.

Better Collective is the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips.

Head of M&A at Better Collective, Michal Kopec, commented: “We would like to thank the sellers for a transparent and fair process, we are very excited about carrying forward the magnificent job they have been doing.”

“This is a perfect opportunity for us to continue growing across Europe, and the Finnish market has long been on our radar.”

The deal will help materialise Better Collective’s aim to expand its European presence. Until now the smallest content presence has been in Finland, despite Better Collective’s strong history with the Nordic countries. The acquisition of Premium Administration OU’s assets will bring Better Collective’s activities in Finland up to scratch with the other Nordic markets.

CEO & Co-Founder at Better Collective, Jesper Søgaard, said: “After eight successful acquisitions in 2017, Premium Administration OU marks our first acquisition of 2018. This is a prime example of how we are using our long term M&A strategy to help us to further strengthen our position on the top of the iGaming European affiliate market.”

“Thanks to Premium OU’s presence in Finland, Better Collective is able to further establish and grow our strength in the Nordic region.”

Premium Administration OU was identified as a target because of its original and high-quality local content, coupled with a strong marketing profile and user first approach.

Partner at Premium Administration OU, Mikk Maal, added: “We are so proud with what we’ve created in the past, but at same time we are also excited to see what could happen in our upcoming years with Better Collective.”

“With their resources and know-how, the future looks brighter than what we could have hoped for. We are sure that our loyal readers will see the Better Collective benefits very soon.”

Towards the end of last year, Better Collective was also paving its way into the Romanian Affiliate market.

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