Betsson’s acquisition of NordicBet – an update
Since the official acquisition of NordicBet by igaming giant Betsson in October 2012, NordicBet has been making strategic moves into the spotlight.
Back in December 2013, live dealer specialist Evolution Gaming announced that it had launched a live casino offering for NordicBet. The agreement came after NordicBet had just confirmed making Evolution Gaming its primary live casino services provider. With NordicBet came its affiliate brands, TrioBet and Maxino, so the offer came as a natural consequence, said NordicBet representative.
The new service for the NordicBet.com website included Evolution’s generic live roulette, blackjack and baccarat tables. NordicBet also gained access to Evolution’s turnkey native speaker dealer tables, inclusive of Svensk Roulette, Deutsches Roulette and Ruletka Live, as well as the exclusive private Norske Roulette services, just to mention a few.
NordicBet’s casino manager, Simon Högberg had commented at that time: “Above all it was the sheer quality, volume and variety of the live tables and associated services available that made Evolution the right choice for us. This now gives us the platform from which to deliver a truly world-class live table gaming experience to players in all of our markets.”
Just a couple of days ago, a deal was struck between NordicBet as to become an official partner of the Champions Hockey League (CHL) European club ice hockey competition.
The deal in place states that the partnership will run for a period of three years, debuting in the 2014-15 season and ending in the 2016-17 campaign.
Under the agreement, NordicBet will become the CHL’s official sports betting partner. The igaming company will be entitled to exclusivity in the sports betting category, and will also present a statistic selection of the CHL on its website.
The NordicBet branding will also be present on perimeter boards during all CHL games and benefit from full integration across official CHL communications and other promotional materials, which will include the CHL streaming platform and website.
The 2014 – 2015 season of Champions Hockey League will commence on the 21st August 2014.
Ulrik Bengtsson, CEO of Betsson Malta, will be speaking at SiGMA, the Malta iGaming Summit.
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