Betsoft kicks off Max Quest Promotional Campaign
BetSoft takes players through a magic mirror social experience
Visitors to Berlin’s Alexa Centre encountered some fearsome reanimated mummies and scuttling scarab beetles this July, as Betsoft Gaming set up an interactive augmented reality (“AR”) in anticipation of its unique upcoming game, Max Quest: Wrath of Ra.
Set to be released in September 2018, Max Quest is a role-playing, action adventure game that transfers the excitement of RNG-based slot gaming into a multi-player interactive shooting experience. Up to six players come together to face a subterranean maze in search of undiscovered treasure, fighting back hordes of the sun god’s supernatural enemies, and tackling tricky boss enemies to earn XP and enter regular leaderboard contests.
Merging console and casino games, Max Quest is the beginning of an entirely new kind of RNG gaming, and its promotional campaign is set to be just as exceptional. In order to grab the attention of both slot players and videogamers, Betsoft will showcase Max Quest in a series of different social experiences that draw on the cultural touchstones of arcade, home, and real-money gaming – from the 1970s through to today. Game characters will also be messing with the space-time continuum and popping up at historical milestones under the #MummyBomb hashtag.
The augmented reality Magic Mirror was installed in the main plaza of the Alexa Centre, on Alexanderplatz, where it startled passers-by, and encouraged players to party up to traverse a life-sized virtual version of one of Max Quest’s treasure-laden rooms.
Participants stood in front of a large screen, utilising a live video feed of the plaza, and various game elements to deliver an immersive experience. Elements such as tomb walls, statues and sarcophagi that transported players to a world of action and adventure beneath the sands, were used.
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