BETDAQ lands sponsorship deal with Arena Racing Company
Sponsorship to cover up to 1,000 races
BETDAQ has announced that it will be sponsoring the starting stalls at nine Arena Racing Company (ARC) UK racecourses in 2018.
The agreement, that covers up to 1,000 races, entails allowing BETDAQ’s brand to be exhibited on starting stalls at any unsponsored flat meeting on ARC racecourses, including live races across the summer on At The Races and Sky Sports with their Winning Post Live programme.
Shane McLaughlin, the Managing Director of BETDAQ, commented: “BETDAQ are pleased to enter into this partnership with Arena Racing for the remainder of the 2018 flat season. Branding their starting stalls will enable us to further deliver the 2% value commission message and build on the positive momentum and goodwill the brand has been receiving from the racing fraternity over a number of months.”
ARC, created in 2012 by the merger of Arena Leisure and Northern Racing, retains 12 turf tracks and four all-weather racecourses across the UK.
Last April, BETDAQ extended its sponsorship at Punchestown Festival, Ireland’s international horse racing event, for another year.
David Leyden Dunbar, Director of Partnerships at ARC, said: “We’re delighted that BETDAQ has chosen to build on their racing sponsorship portfolio by becoming ARC’s group starting stalls partner. Each of our flat tracks are looking forward to working with the team at BETDAQ to ensure we help promote the betting exchange across this summer’s flat racing.”
This bolsters BETDAQ’s title sponsorship of the BETDAQ Punchestown Champion Hurdle and sponsorship deals with Kempton Park, Irish trainer Gavin Cromwell and the Racing Blogger.
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