Bet365 signs agreement with Hard Rock Atlantic City casino
Sports betting partnership deal sealed
Bet365 has agreed on a sports betting partnership with the new Hard Rock Atlantic City casino. The deal follows approval on June 25th from the New Jersey Division of Gaming Enforcement after they received a request from the Hard Rock Hotel & Casino Atlantic City and Bet365 Group Ltd.
The letter of approval details Bet365’s application for a casino service industry enterprise (CSIE) license. The DGE has approved Bet365’s relationship with the Hard Rock venue only until July 31, with the go-ahead for a full CSIE license expected to follow soon.
The DGE letter references a Letter of Intent entered into by the two gaming operators, but the DGE’s letter states that its approval “will be for the narrow scope of approving only Article 3 of that agreement.”
The Hard Rock opened last Wednesday without a sportsbook but Hard Rock International CEO Jim Allen suggested several days earlier that his company was preparing to announce a sports betting partnership, pending approval by the DGE.
They also launched their first online gambling site last week, which currently contains only casino products – with more to come once New Jersey’s authorisation of online sports betting kicks in around June 12th.
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