Jun 16 / 2016
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Bet365 Increases its Grip on Italy’s Online Sports Betting Market

According to new estimates released by the AGIMEG news agency, Bet365, online gambling operator, has tightened its grip on Italy’s regulated sports betting market.

In the month of May, Italy’s overall sports betting market took in wagers of €562.4million; 15% higher than the same month last year. Sports betting turnover totalled to €2.9billion for the year-to-date, up from €2.5billion in the first five months of 2015, with online wagering accounting for €1.6billion of 2016’s total.

In may, total online wagers were up nearly one third at €317.4million, of which Bet365 claimed just below €120million for a share of 37.1%; a 1.4 point improvement over its Q1 share. Bet365’s total was enough to make it the top overall betting operator, easily shadowing SNAI–Cogetech Group’s combined online/retail total of €80million.

With €32million, Gala Coral Group’s Eurobet brand ranked a distant second on the online chart, well ahead of SISAL’s third placement with €23.9million, while SNAI’s €21.5million edged out William Hill by a mere €200k.

SNAI-Cogetech Group was the retail betting leader with €58.4million, while Lottomatica placed second with €41.4million, with Eurobet not too far behind with €39.5million.

With wagers totalling €95.3million, the second highest total this year following January, May was a strong month for virtual betting products. Betting exchanges were only approved in 2014 in Italy, but despite the relatively small base, this year has shown strong growth. In May, exchange wagers totalled around €400k, but the year-to-date number is up by more than a third over the first five months of 2015.

Bet365 will also be showcasing at SiGMA16, Malta’s biggest upcoming gaming event of the year this November. If you would like to come and see Bet365 along with other exhibitors at this iGaming summit, click here to register.

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