Hustle and Flow
Marius Filip sits down with SiGMA to discuss the passion and creativity behind Betzest
A veteran iGaming campaigner with over ten years in the field of affiliate marketing, he’s now running his own shop as the CEO of Betzest, having decided to take the plunge on his own start-up.
Anyone who’s ever met Marius Filip, however briefly, probably knows him as a whirling dervish of positivity. He has a force of personality that is something to behold, but it would be wrong to underestimate his other attributes. He’s also known for his incredible work ethic, as well as for his uncanny instincts – both of which are valuable assets in an industry that is marked by its extreme competitiveness.
He’s gradually worked his way up the food chain, and eventually led the charge on several brands and affiliate programs. Betzest is a new sportsbook and casino brand, and Marius is evidently determined to make his latest undertaking another success. He’s also recently re-launched FootballBetExpert.com and is gearing it up for the 2018 World Cup in Russia.
I’d like to get a sense of your life before iGaming… what were you doing before you first joined the industry? What led you to your first iGaming job, and what challenges did you have to go through?
Before I joined the iGaming industry I was a professional football player and competed in both the Romanian and Maltese Premier Football Leagues. I later started my career in iGaming as an International Affiliate Manager with one of the largest gaming affiliate networks. I was able to make a vast number of contacts and build strong relationships with affiliates and major iGaming operators alike. One of my biggest challenges was always managing time. Growing Betzest in a focused way, while bringing added value, will be my biggest challenge throughout 2018. I want to grow and develop strongly and steadily. This means a lot of experimentation. Remaining competitive while expanding globally will be the key to success. Furthermore, Betzest as whole needs to continue to innovate. We can never stand still and be happy where we are.
You excelled as an affiliate manager in various companies. Today you’re perceived by many as a go-getter, a hustler… someone with a lot of energy who won’t take no for an answer. Is attitude important for an affiliate manager? What advice would you give to any affiliate manager who wants to build a network of hundreds of affiliates like you did?
Yes, I can certainly say that contacts and relationships are always going to be the biggest assets for an affiliate manager. Connections and solid partnerships make a big difference in the gaming industry, it’s important to develop your network and know the right people. If you want my advice, you should be prepared to work hard. If you want to make it, dedication, ambition, and motivation is what you’ll need. Stay hungry and focused on your targets, take very good care of the affiliates by helping them and always go an extra mile. Respect affiliates and view them as partners. Listen to what they have to say, build long-term relationships, keep your promises and deliver on time. Educate yourself and always and stay up to date. Read everything you can find about the business, go to events like SiGMA and Affiliate Grand Slam and talk to affiliates and other affiliate managers, analyse all competitors and absorb as much knowledge as possible.
You took a bold step, going from working on a pay cheque as an affiliate manager to sailing your own boat as the founder of your own sportsbook/casino brand Betzest. How different is the mindset? Do you require different skills set to run an entire sportsbook/casino as opposed to running the affiliate department only?
Yes, there is a big difference, but my dream always was to build and pitch my own online gaming company. Running your own operations is certainly a daring decision. It means you are ready to throw yourself into it completely. The secret to success here is industry experience, passion, ambition to succeed – and most importantly dedication. Furthermore, you need to be agile and easily adaptable in any situation.
Last but not the least, as a CEO of a gaming company, the responsibilities are higher. To succeed you need to be inspired to hire the right people, who will always stay true to your core strengths and principles. At Beztest we work hard to promote a culture of creativity, where good ideas and a techno-entrepreneurial attitude are encouraged and rewarded. We stay on top of our game by working hard and never giving up.
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