Aller Media’s hyggespil.dk goes live on Aspire Global platform
New Igaming portal now live on Aspire Global platform
Hyggespil.dk is now live on Aspire Global’s platform. The new iGaming portal Hyggespil.dk, combines traditional game formats such as Sudoku and crossword puzzles with a full range online casino. A new, yet familiar world of digital entertainment for Aller Media’s readers.
Aller Media Denmark is one of the first media companies in the Nordic region to include an iGaming offering to their business. The Business Development Director at Aller Media Denmark, Andreas Hansen, commented: “Having chosen Aspire Global as our partner enables us to continuously improve our offering based on new digital opportunities and changing demand. Aspire Global offers a unique technical solution and we are confident in their ability to realise Aller Media’s hyggespil.dk goes live on Aspire Global platform our vision for the digital entertainment.”
Having Hyggespil.dk go live in mid-June, the effect on Aspire Global’s revenues and earnings is anticipated to be seen after two to three quarters. The full extent of the impact is likely to be evident within a year of the launch. Aspire Global has been functioning with a Danish gaming license for six years, just recently gaining an extension until 2023.
Jov Spiero, VP Sales at Aspire Global, added: “Our strategy is to focus on regulated markets by providing large media companies with the opportunity to launch an iGaming brand of their own. Aller Media has a unique position in the Danish media market, being one of the leading publishers of magazines and weeklies with a strong online presence. The partnership is a perfect match and we are excited about the launch.”
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