Alfa Romeo Sauber F1 Team launches eSports team
Alfa Romeo Sauber F1 Team partners with Veloce eSports to manage new line-up
The Alfa Romeo Sauber F1 Team has launched its own eSports team to compete across multiple racing platforms and championships. It will partner with Veloce eSports, a leading eSports organisation, to manage the new line-up. The team will compete in the F1® eSports Series under the name – Alfa Romeo Sauber F1® eSports.
The Pro-Draft will take place in the UK this week, with the live show occurring on the 9th of July in London. Alfa Romeo Sauber’s eSports team will train, compete and live stream in partnership with Veloce, whose HQ is in Central London. Gamers will compete on the leading racing titles, as well as the world’s highest grossing game, Fortnite.
Frédéric Vasseur, CEO and Team Principal Alfa Romeo Sauber F1 Team commented that, “eSports is a great opportunity that opens up the F1 world to a wider target audience and young generation, who are the future of our sport. The eSports drivers will benefit from our expertise in racing. Our team has a long tradition in scouting and growing young talent so this new challenge is a perfect fit for the Alfa Romeo Sauber F1 Team.”
Rupert Svendsen-Cook, Business Director Veloce said: “We’re proud to partner with such an iconic team as the Alfa Romeo Sauber F1 team. The whole motor racing world is waking up to eSports and the multi-dimensional opportunities that it presents – it’s incredibly exciting times for us in this space.”
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