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New virtual gaming products set to enhance in-shop betting experience

Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, is set to launch its first proprietary Virtual Sports portfolio for self-service betting terminals (SSBTs).

Offering unique, simulation-based odds for virtual products enabling players to study form and results, combined with real-life 3D action, PBS’s Virtual Sports portfolio will provide a revolutionary new in-shop betting experience.

Richard Andrew, Director of Virtual Sports at Playtech BGT Sports.

Operators can provide non-stop betting opportunities, and bets can be placed conveniently and with ease via PBS’s market-leading SSBTs.

The new SSBT virtual product is designed to replicate real-life sport and was made possible following a year-long process of advanced motion capture filming at studios in Leavesden, UK.

The result is an industry-first for next-generation virtual sports content. The product boasts incredible life-like graphics, exciting gameplay and extensive betting opportunities across a wealth of sports, including football, horse racing, greyhounds, basketball and tennis.

Enabled by an easy plug and play media box with dual-screen outputs to maximise the available content and betting opportunities on screen in-shop, PBS’s Virtual Sports product can be ready to go live in just four weeks.

Commenting on the launch, Richard Andrew, Director Virtual Sports at Playtech BGT Sports said: “Operators demand unique products and quick and easy betting opportunities for their customers, no matter what the sporting action or time of day.

“PBS’s Virtual Sports product suite has been designed with this in mind, ensuring operators are always able to offer ultra-realistic betting to their customers, no matter when, via the quick and easy convenience of our proven SSBT software.”

PBS plans to roll out its Virtual Sports solution to all existing retail customers across a range of markets worldwide.

Operators can customise the product with their own branding, choice of leagues and betting schedules, as well as benefit from a low-cost setup and flexible integration into any platform and via any channel.

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