Betting on a better planet, one player at a time

Casino affiliate website will donate £1 for every player referrals

A Malta-based online casino affiliate website has announced a new initiative wherein they will donate £1 for every player they refer to one of their online casinos. According to www.MrCasinova.com will the money be given to a number of charities, with them suggesting different environmental organisations such as EarthDay and Plastic Oceans UK.

Following the recent reports of the devastating impact human activity is having on the planet, the new casino site has made the decision to introduce a unique programme wherein they will donate £1 to environmental charities for every new user that goes through them to affiliated casinos.

The charities that will potentially benefit from this initiative include Defenders, who aim to prevent extinction of animals and protect those most threatened, EarthDay, whose goal is to educate and activate environmental movements worldwide, and Plastic Oceans UK, who want to stop plastic from ever reaching the oceans. A portion will also be dedicated to local Maltese charities.

As MrCasinova.com is still deciding on where the raised money should go, people are encouraged to suggest additional charities to benefit from the cause, with MrCasinova.com encouraging users to help make the world a better place and submit any charitable causes they believe are worth highlighting to better the world. There is currently no cap on the amount that the MrCasinova.com team will donate, with £1 for every customer referral being donated, and they are hoping to raise thousands for the charities in question. At the end of each calendar year MrCasinova.com will communicate how much will be donated and to which charitable funds to allow full transparency. 

Sirp de Wit, CEO of Inovatiq Ltd, commented: “Our goal is to provide our users with the best casinos and offers available in a very competitive environment and simply do it better than our competitors. However, we realized that there is no reason why we cannot continue doing this whilst also doing our bit and helping the planet. Happy to say that supporting charities is nothing new in the local iGaming community but we think it is important to connect it to a monthly KPI. MrCasinova.com is in the hands of a very competent group of individuals whom on a daily basis add value to the website to make it a better product for the end user. It’s good for morale knowing that we are doing something for this planet as well by simply fulfilling our daily duty. I am very satisfied with the current performance knowing that we also contribute to making this world a better place. With the website launched some months ago we are not expecting hundreds of players by the end of this calendar year, but for 2020 the number we are aiming for will be in the thousands.”

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